
USA · since 2002
Sonos
Wireless multiroom audio for the whole home
About the brand
Sonos
Sonos was founded in August 2002 in Santa Barbara, California, by John MacFarlane, Craig Shelburne, Tom Cullen and Trung Mai, under the name Rincon Audio. The Sonos name came in May 2004. The first products, the ZonePlayer ZP100 and the CR100 controller, were presented at CES in January 2005 and began shipping early that year. The system was created to play music in several rooms of the house over a home wireless network.
In 2009 came the ZonePlayer S5, later renamed Play:5, the brand's first connected powered speaker. In 2015 the second-generation Play:5 arrived and, through a software update, Trueplay, a feature that adjusts the sound to the room's acoustics. Sonos went public on Nasdaq in August 2018 under the ticker SONO. The soundbar line began with Beam, announced in June 2018, and Arc arrived in June 2020, the same year as the S2 operating system.
For installers, Sonos launched in 2019 the Sonos Amp, a rack-format amplifier with 125 W per channel, and the Sonos Architectural in-wall and in-ceiling speakers, developed with Sonance, which use Trueplay when connected to the Amp (the feature applies to the in-wall and in-ceiling models, not the outdoor ones). In March 2023 came the Era 100 and Era 300, the latter designed from the start for spatial audio, and in June 2024 the Sonos Ace headphones. The headquarters remain in Santa Barbara.

Highlights
Why choose this brand
Trueplay
A 2015 feature that tunes the speaker's output to the room's acoustics. On Sonos Architectural speakers, it works when they are connected to the Sonos Amp.
Sonos Amp
A rack-format amplifier with 125 W per channel, AirPlay 2, Wi-Fi or Ethernet and stereo or dual mono output, for professional installation.
Sonos Architectural
In-wall and in-ceiling speakers developed with Sonance, available since February 2019 and made to work with the Sonos Amp.
Beam and Arc soundbars
Beam was launched in 2018 and Arc in 2020, both to bring Sonos multiroom sound to the TV room.
International recognition
Awards and honours
- TIME Best Inventions 2024 — Sonos Ace headphones
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Contact
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São Paulo office
Rua Enxovia, 472, suite 2512 · Chácara Santo Antônio
São Paulo · SP · Brazil · 04711-030
+55 11 2157-1517
Campinas showroom
Av. Dr. Moraes Salles, 1611 · Nova Campinas
Inside the Natuzzi Editions store
Campinas · SP · Brazil · 13092-111
+55 19 3295-5659